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LTV Calculator for Subscription Businesses
Calculate Customer Lifetime Value for subscription-based businesses — SaaS, streaming, membership, and recurring services. The LTV formula assumes a roughly steady monthly churn rate, which fits subscription models well.
What makes this different
- Best fit for steady monthly recurring revenue
- Uses ARPU × Gross Margin × (1 / Churn) formula
- Industry benchmark: 5-10× annual ARPU for B2B SaaS
Open the calculator
LTV Calculator
Calculate the lifetime value of your customers.
Try LTV Calculator →Other variants
Frequently Asked Questions
Less accurate than for mature businesses. If you have under 12 months of churn data, the 1/churn assumption underestimates LTV (early cohorts churn faster). Calculate LTV separately per cohort once you have data.
Business & SaaS Disclaimer
Calculations on the linked calculator are estimates. SaaSCalcHub is not business or financial advice. Consult a qualified professional for your specific situation.