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LTV Calculator for E-commerce
Calculate Customer Lifetime Value for e-commerce. E-commerce LTV is different from subscription LTV — there is no monthly recurring fee, just repeat purchase frequency × average order value × gross margin × retention.
What makes this different
- Use AOV × Purchase Frequency × Gross Margin × Customer Lifespan
- Substitute "purchase frequency per year" for ARPU
- E-commerce churn = 1 - repeat purchase rate over period
Open the calculator
LTV Calculator
Calculate the lifetime value of your customers.
Try LTV Calculator →Other variants
Frequently Asked Questions
E-commerce LTV depends on purchase frequency × AOV × margin, not on monthly recurring revenue. Substitute "annual purchase frequency" for ARPU when using this calculator, and use annual churn (1 - repeat purchase rate) instead of monthly churn.
Business & SaaS Disclaimer
Calculations on the linked calculator are estimates. SaaSCalcHub is not business or financial advice. Consult a qualified professional for your specific situation.