Founder & operator guides

Learn the math
behind the metric.

8 long-form articles on SaaS metrics, pricing, unit economics, and operator playbooks.

A practical framework for SaaS pricing: value-based research, tier design, packaging, and the most common pricing mistakes founders make.

From hypothesis to statistical significance: a step-by-step guide to running A/B tests that produce decisions you can trust.

Calculate gross and net burn rate, then translate them into runway in months. A practical guide for founders and operators.

Build a defensible MRR projection model using new business, expansion, and churn assumptions that hold up to investor scrutiny.

A step-by-step guide to calculating customer and revenue churn correctly, avoiding the most common mistakes that distort SaaS retention numbers.

Blended CAC hides which channels work. Learn how to calculate channel-level CAC, allocate shared costs, and act on the differences.

Step-by-step LTV calculation for SaaS — the right formula for your business, common variations, and how to use LTV in decision-making.

A 7-step walkthrough for calculating marketing ROI — what to include, how to handle attribution, and how to compare campaigns honestly.

Learn the mathbehind the metric.